Common Questions About The Row Bags
These are the questions that come up most often about the row bags, answered with what can actually be verified. Treat each figure throughout as an observed 2026 market price recorded in September of that year rather than an official price list, since the brand publishes none. Reported but unconfirmed claims are named as such, not smoothed over. Where a figure comes from a resale report, it describes observed market behaviour and is not investment advice. Ready-to-wear and footwear are outside the scope; this is about the bags. Claims that circulate widely but cannot be checked are omitted.
Who founded The Row, and where are its bags made?
The Row was started in 2006 by Mary-Kate and Ashley Olsen and is based in New York City. Tribeca has housed the design studio since 2012; a Paris office opened in 2011 and a London office followed in 2019. The name comes from Savile Row in London. Bags are made in Italy, and the brand prints Made in Italy on its own product pages for the Half Moon, Soft Margaux 10 and 12, Margaux Shoulder 12, Bourse Clutch, Terrasse To-Go and Large Slouchy Banana. Past that point, no manufacturing detail is published, and claims about specific tanneries are not verifiable. Own boutiques are open in Los Angeles, New York, London, Paris and Amagansett.
Why do the bags carry no logo?
Exterior logo plaques, branded hardware and monogram prints are absent throughout. In their place, you identify the bag by silhouette, proportion and construction. Each https://therowbags.org/top-handle/ bag carries a small, discreet exterior stamp, usually low on the side where it blends into the leather, plus a second stamp inside. Fittings is palladium-plated in a matte or brushed finish, reading as weight rather than shine. In place of logo jacquard, the line uses nappa, lambskin, calfskin and cotton herringbone, since linings count as luxury materials in their own right. Nobody will recognise the bag from across a street, which for many buyers is the point.
What does a The Row bag cost?
Every figure here is an observed 2026 market price, because there is no official price list and the brand publishes none. At one end was $590 for a Double Travel Wallet, and the ceiling $6,900 for the Marco Bag. Three bands describe the line usefully: entry at roughly $590 to $1,500, middle at roughly $1,550 to $3,500, and top at roughly $3,600 to $6,900. Material moves the number more than size does. On the same silhouette, suede is consistently dearer than calfskin. Retailer prices vary, and stock, currency and season all shift the figure, so read the table as a snapshot rather than a quotation.
| Bracket | 2026 observed range | Models in this band |
|---|---|---|
| Entry tier | $590 up to $1,500 | Double Travel Wallet $590, Boone Tote $900, 90’s Bag $1,090, N/S Park Crossbody $1,290, Half Moon $1,390 |
| Mid range | $1,550 to $3,500 | Alix $1,900, Large Slouchy Banana $2,550, Peggy Clutch $2,900, Bourse Clutch $1,590, Park totes in all sizes |
| High end | $3,600–$6,900 | Agnes 12 $4,400, Soft Margaux 10 $3,650, Margaux Shoulder 12 $4,900, Alger Tote $4,900, Marco Bag $6,900 |
| The suede premium | Silhouette-dependent | India 10.00 leather $3,850 versus suede $5,370; Agnes 15 $5,000 versus $5,800 |
Has the Margaux actually been discontinued?
Nobody outside the brand knows, and the brand has not said. Two things are verified: the Margaux was pulled from third-party retailers during 2025, and the brand’s own site now shows the Soft Margaux and the Margaux Shoulder in place of the original. Discontinuation itself is widely reported but has never been officially confirmed by the brand. Any article that merges those two different claims goes beyond the evidence. The original now changes hands on the secondary market, where the Margaux 15 reported reselling at around $4,350 to $6,000 and above in early 2026. Treat the status as unresolved rather than settled.
Margaux or Soft Margaux, what actually changes?
The Soft Margaux is a reworking rather than a new label on an old bag. Compared with the original, it adds protective metal feet, an interior toggle closure, belted side gussets, a zip pocket and card slots. Soft Margaux 10 was observed at $3,650 in 100% calfskin with a cotton herringbone lining, 10 x 7 x 7.5 inches, a 5-inch handle drop, palladium-plated hardware, a removable shoulder strap and one card slot, Made in Italy. Construction is identical on the Soft Margaux 12, which measures 12 x 9 x 7.5 inches with two card slots and a zip pocket, at $4,350. A Soft Margaux 15 is reported at about $4,700, though that figure has not been confirmed. A different bag again is the Margaux Shoulder 12 at an observed $4,900, with its lambskin lining and elongated tubular handles.
What do the numbers in the bag names refer to?
The number is the bag’s width in inches, not a size tier or a series code. It works for Margaux 10, 12, 15 and 17, India 10.00, 12.00 and 15.75, Agnes 12 and 15, Sofia 8.75 and 10, and Marlo 12 and 14. Comparison becomes straightforward as a result: two bags with the same number are roughly the same width. The Margaux 17 exists in a leather-and-canvas version at a major retailer, approximately 17 x 12 x 9 inches, though its price is not verified. When a name carries N/S or E/W instead, those letters describe orientation rather than dimension. Knowing both conventions tells you most of what you need before handling the bag.
How can you tell a real The Row bag from a fake?
There is no public serial number, date code or authenticity card system for these bags, so there is no code to look up and nobody can verify one for you. Authentication is physical instead. Stitching should be mechanically precise and evenly dense, with no fraying or wandering lines, and hand-painted edges should show no overflow, bubbling or thin coverage. Real hide is both weighty and soft and takes light in rather than throwing it back; fakes feel stiff, thin or faintly plasticky. A crisp, centred interior stamp reading the logo and Made in Italy is the norm, and the Margaux carries engraving on its buckles and base feet. Since counterfeits reported through 2024 and 2025 pass photo inspection, the advice comes back to in-hand checks and platform authentication.
- There are no serial numbers, no date codes and no authenticity cards
- Stitching of even density, with clean hand-painted edges
- An interior stamp that is crisp, centred and reads Made in Italy
- Matte or brushed fittings that close with precision
- A shape that holds when the bag is empty
Do The Row bags keep their value?
On observed market behaviour they have, though this is not investment advice and past figures forecast nothing. According to the Rebag CLAIR 2025 report, the brand reached 97% value retention, a first entry into the unicorn tier of 85% and above, with only Telfar, Hermes and Goyard ahead. Individual models varied: N/S Park Tote 146%, the report’s strongest, Margaux Tote 107% and Half Moon shoulder 106%. For context, the same report listed the Hermes Kelly Mini II at 282% and Goyard at 123%. Softer figures include Fashionphile resale reported up about 44% year over year. The picture is uneven: black and neutral calfskin carry the strength, while canvas, nylon, sisal and seasonal colours discount.
Where are The Row bags sold?
For a direct purchase, there are the brand’s own webstore and its boutiques in Los Angeles, New York, London, Paris and Amagansett. Multi-brand stockists verified as stocking the bags include Bergdorf Goodman, Neiman Marcus, Net-a-Porter, Mytheresa, FARFETCH, FWRD, SSENSE, Selfridges, Moda Operandi and Cettire, plus independents such as A’maree’s and Savannahs. Off-price and archive stock sits with The Outnet, where discontinued styles regularly appear. On the secondary market, Rebag, The RealReal, Fashionphile, Vestiaire Collective, 1stDibs, Madison Avenue Couture and Future Reference all trade them. Poshmark, eBay and Mercari carry them too, with the first two flagged in sources as higher counterfeit risk. Anyone searching for the row for sale should note that at least one non-official site uses the brand’s name, so confirm you are on the brand’s own store before buying direct.
How do you care for one?
What follows is material-appropriate and general, not instruction from the label, because no brand-issued care protocol exists. In every case: don’t overfill, keep the bag away from direct sunlight, heat and rain, and store it lightly stuffed in its dust bag so it holds shape. Calfskin and grained finishes take buffing with a soft dry cloth, plus neutral conditioner used sparingly. Mostly used as linings, nappa and lambskin are exceptionally soft and mark easily, so a dry cloth and no over-conditioning. Use a suede brush and nothing else on suede, the most fragile material in the line: no leather cream, no wet wipes, no soap, no water-based cleaner. Raffia, sisal, canvas and silk or satin pieces spot-clean but are least forgiving to water and least serviceable.
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